Discover the beauty of a romantic adventure and the sweetness of doing nothing with the latest Giorgio Armani Frames of Life spring/summer 2020 campaign. Enjoy an amazing summer holiday on the French Riviera and get ready for complete leisure and relaxation in a dreamy landscape. Just laze away and soak up the sun on a sandy shore! Oh, and don’t forget your oh-so-chic sunglasses!
The new Giorgio Armani Frames of Life sunglasses campaign follows the success of the Frames of Your Life traveling project held in 2020 developing “in the form of a travel diary, taking us on a journey through the crystal clear waters and cobblestone streets of Saint Tropez and its surrounding areas.” There is just this sensational setting in the heart of the French Riviera that serves as the perfect backdrop to the couple’s relaxing, romantic summer getaway. “The imagery is striking and highly alluring with that magical atmosphere that recalls the charm of a bygone era.”
The Frames of Life is a special project launched back in 2020 with a collection of eyewear reflecting a particular contemporary style that was more rooted than ever in the Giorgio Armani aesthetic. Taking its inspiration from the brand’s most iconic ads from the ’80s and ’90s, the campaign managed to wonderfully trace Giorgio Armani’s entire history. For spring/summer 2020, the black and white images lensed by Serge Guerand gorgeously capture the nostalgic mood of the campaign.
Photos courtesy of Giorgio Armani
