H&M is definitely the ultimate source of fashion-forward apparel at reasonable prices making on-trend pieces affordable for everyone. The Swedish clothing retailer always furnishes stylish must-haves through mouthwatering collections. For the season ahead, H&M comes with a pretty line showing us how elegant a wardrobe can be when putting together appropriate elements. There are two popular models starring in the brand’s new campaign, Karlie Kloss and Sasha Pivovarova, who look absolutely gorgeous sporting the new H&M offerings, most of them classics with a modern interpretation.
We are already familiar with the famous retailer using stunning models for its campaigns and lookbooks. For one of the fall 2020 lookbooks, H&M chose Russian model Sasha Pivovarova to showcase the brand’s new, stylish designs. Sasha looks fresh and joyful managing to pull off all those charming fall ensembles. If you want to stay as cool as possible and make a statement, it’s time to create a checklist of things you need to add into your wardrobe. Voguish camel coat? Checked! Rusty-colored skirt? Checked! Burgundy pants? Checked! Comfy sweater? Checked! Elegant bucket hat? Checked! Think smart casual and achieve laid-back, yet on-trend combos with just a few key pieces from the latest H&M collection.
There is something about the H&M tailoring, colors, cuts, shapes, and fabrics that can save you from a real fashion dilemma. If you are into the casual-cool street style and want to add a bohemian, fab vibe to your outfits, take a peek at the H&M Fall 2020 Lookbook and get inspired! Moreover, the pieces in the new line are not just trendy, but also budget-friendly.
The collection is made in warm, autumnal colors and creamy tones such as camel, brown, caramel, chocolate, peach, and burgundy. Besides the soft hues used for blouses, skirts and pants, there are also cheerful prints you can look at, such as florals and paisley. The H&M Fall 2020 Lookbook features chunky knits, elegant and classic outerwear, sharp-looking cape coats, cute dresses and skirts, pants, cozy sweaters, bucket hats, gloves and other dazzling accessories. With such a wide offer, you’ll certainly find something for the upcoming season.
Before starring in the H&M campaign, Russian supermodel Sasha Pivovarova has previously appeared in Alberta Feretti’s campaign for the spring/summer 2020 collection and in the Rag & Bone Do-It-Yourself ad campaign spring 2020. In 2020 she became the face of Giorgio Armani, and was photographed by Mert Alas and Marcus Piggott for Longchamp’s spring 2020 campaign when she posed alongside Kate Moss.
Photos courtesy of H&M
