Right after finding the rather shocking news that Karl Lagerfeld will design for Macy’s, a new similarly unusual but very exciting rumor is beginning to excite the imagination of style conscious women with refined taste who are looking for affordable designer pieces. Although it might seem rather unusual to some, rumors say that Tom Ford is planning to design a limited edition collection for the retailer.
The rumors have brought a lot of excitement and controversy for various reasons. While successful partnerships between famous designers and the retailers are not a novelty, some argue that a partnership of this kind would contradict some of the core principles the designer stands for.
It seems that Tom Ford strongly believes the fact placing a collection over the internet long before it is due leads to overexposure which diminishes a customer’s appetite for the entire collection. Tom Ford himself declared “I don’t think it ultimately serves the customer, which is the whole point of my business—not to serve journalists or the fashion system. To put something out that’s going to be in a store in six months, and to see it on a starlet, ranked in US magazine next week? My customer doesn’t want to wear the same thing she saw on a starlet!â€
Considering the fact that the designer is against the concept of overuse of marketing techniques for his collections it can be quite easy to understand the skepticism with which the rumor is being treated. Since rumors say also state the idea that the collection will feature some of the Tom Ford 2020 womenswear designs featured in the December issue of US Vogue the skepticism tends to increase even more.
Moreover since Tom Ford has always created expensive, high class pieces many fashionistas are wondering about the reasons for changing the standards and appealing to a whole new range of customers. On the other hand we should not neglect the fact that Karl Lagerfeld’s initiative seemed equally unlikely. An additional example can also be the recent Lanvin for H&M collection which was received with a similar skepticism by many people who couldn’t envision such a collaboration.
Since no official statements were made by H&M representatives nor Tom Ford himself the rumors are seen as highly speculative and many fashion enthusiasts are not putting their hopes up just yet. On the other hand in case the news will turn out to be true the collaboration will be a much awaited and highly profitable one. Even though it might be unlikely it is certainly not impossible.
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