Lovely Katy Perry teamed up with the jewelry company Thomas Sabo, becoming the exclusive and first ambassador in the company’s 27-year history.
Speaking about her new collaboration, Katy Perry says that she is really enthusiastic and happy. “I’m excited to make things pop for THOMAS SABO. I’m such a fan of all things cute and collectible – I like the Charm Club the best because I get to make it my own.”
The ads featuring Katy Perry will appear in different high-profile magazines, as well as in the March issue of “Professional Jeweller”. 
The new Thomas Sabo collection for spring/summer 2020 called “Pop Now” is inspired by a wide array of elements such as pop art, pop music, disco, neon and Andy Warhol.
According to the deal, it seems that the brand will sponsor Katy’s concerts, while she will only wear Thomas Sabo jewelry. Moreover, she must represent the brand at the trade show “Inhorgenta” in Munich, which is an international trade fair for jewelery, watches, gemstones, design, and technology.
Katy Perry became famous for her eccentric, funky and colorful sense of style rocking unique clothes and accessories at every event she’s seen. The 26-year-old singer wears sweet, girly and vintage clothing, looking extremely sexy and confident, while all the colorful and bold accessories perfectly complete her overall look.
The brand seems to be thrilled about the new collaboration and the choice they made, considering Katy Perry as the perfect reflection of Thomas Sabo jewelry.
“Katy is a match made in heaven for us. In terms of her personality and charisma, she is the absolutely perfect complement to our brand so much so that we just couldn’t imagine a better partner.”
Photo courtesy of Thomas Sabo
