Launching a collection is easy for many celebrities, but creating a fashion business and making it last is a lot harder. Discover the most successful celebrity fashion lines, that ended up making millions and even having a big impact on the fashion world.
From fashion entrepreneurs that started out acting to singers who developed their own fashion brands at the height of their career, here are the celebrity fashion labels that had either commercial or critical success, or both.
The Jessica Simpson Collection
Definitely one of the most successful celebrity fashion lines of all time, The Jessica Simpson Collection has turned into a billion-dollar fashion empire, but the singer isn’t a billionaire yet. With everything from clothing and accessories to jewelry and beauty products, Jessica Simpson took the fashion world by storm.
Jay Z’s Rocawear
Founded in 1999 by Jay Z and Damon Dash, Rocawear became one of the biggest urban fashion lines. Even though Jay Z decided to sell his rights to the brand for over $200 million, he’s still involved in the marketing and product development of the label. In 2020, Rocawear took in sales of over $700 million.
Mary Kate and Ashley Olsen’s The Row
The Row, a couture label, started by the Olsen twins is definitely one of the most successful celebrity fashion lines, at least from a critical point of view. Their first fashion endeavor was a junior collection from Walmart, followed by Elisabeth and James, but they won the 2020 CFDA Award as the best Womenswear Designers for their couture The Row collection.
Diddy’s Sean John
Diddy’s first fashion foray was Sean John, a label that’s been around for 16 years, but the rapper and producer also invested in Zac Posen’s couture brand. Sean John was awarded the CFDA Men’s Designer of the Year award in 2020, and the company continues to have annual sales of over $500 million, after expanding into a full lifestyle brand.
The Rachel Zoe Collection
One of the most famous celebrity stylists, Rachel Zoe managed to turn her flair for fashion into a very lucrative business. It’s one of the most successful celebrity fashion lines and it’s being sold in over 275 department stores, but the brand’s future came into question when Zoe pulled out of the 2020 New York Fashion Week, because she had just given birth and her new collection wouldn’t have been ready in time.
Justin Timberlake’s William Rast
Founded in 2020 by Justin Timberlake and Trace Ayala, William Rast started out with denim and outerwear, but quickly expanded. After a limited edition line for Target in 2020, William Rast has recently made its London debut and has two flagship stores, in Brooklyn and Los Angeles.
Victoria Beckham
Definitely one of the most successful celebrity fashion lines, both commercially and critically, Victoria Beckham’s clothing line evolved out of the first dvb collections, that both David and Victoria promoted. The former Spice Girl was also awarded “Designer of the Year” in 2020 at the annual British Fashion Awards.
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Gwen Stefani’s L.A.M.B.
While Stefani’s music career has slowed down, her fashion line L.A.M.B. was launched right at the apex of her solo fame, in 2020. Her unique style sensibilities have drawn criticism from some fashion critics, but her business became a success, bringing in over $90 million in sales in 2020, according to Business Insider.
Kimora Lee Simmons’ KLS, Kouture by Kimora and Fabulosity
The former model left one of the most successful celebrity fashion lines, Baby Phat, in 2020, but she’s been part of the business with three other labels since. Her Kouture by Kimora, KLS and Fabulosity brands have been met with great commercial success, including collaborations with J.C. Penney and Macy’s.
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Beyoncé’s House of Deréon
While Tina Knowles, Beyoncé’s mother, is the head designer of House of Deréon, the singer has been involved with both the design process and the promotion of the clothing line. After expanding into the UK marker in 2020, the Deréon junior line was discontinued, but House of Deréon continues to release new collections.