With almost 10 billion views for makeup videos and around 1 billion for hair care and for nails, YouTube is quickly becoming a very big deal in the beauty business. Most of it is driven by user generated content and 700 million monthly video views show that YouTube beauty vloggers really know what they’re doing.
Discover a few of the best YouTube beauty gurus, from the biggest names with millions of subscribers to rising stars that still haven’t made it to a million followers but constantly deliver excellent beauty tutorials.
Bethany Mota
With almost 6 million subscribers, Bethany Mota has been building her following with great makeup and beauty tutorials since 2020.
Starting out with tutorials for high school girls, Mota has expanded her reach to college women and now also offers style and interior design tips that make a big impact on YouTube.
Michelle Phan
One of the best YouTube beauty gurus, Michelle Phan posted her first YouTube tutorial in 2020 and has become one of the most important beauty vloggers in the world. Her excellent makeup tutorials make her a fan favorite and Phan’s YouTube success elevated her to the status of beauty icon. The vlogger launched her own cosmetic line with L’Oreal.
Andrea Brooks
The beauty expert behind Andrea’s Choice, Andrea Brooks delivers diverse tutorials, from hair to makeup and has over 2.5 million subscribers. Her tutorials don’t just stick to beauty, as Brooks also has a lot of fun presenting DYI projects, from gifts for that special someone to Halloween costumes and Christmas sweaters.
Zoella
One of the best YouTube beauty gurus from England, Zoella dabbles in everything from hair and makeup tutorials to cupcakes and other delicious treats. With a keep eye for how a beauty video should look (colorful and fun!), Zoella delivers some of the cutest beauty tutorial, from ideas for a fresh, spring makeup to perfecting the messy bun.
Kandee Johnson
If you’ve seen enough simple beauty tutorials and are ready for something truly special, try Hollywood makeup artist Kandee Johnson’s channel. Incredible makeup transformations and detailed tutorials for bold looks are Johnson’s strong suits, but expert reviews of new makeup products are also among her many interesting videos.
Lauren Curtis
One of the best YouTube beauty gurus worldwide, Lauren Curtis is the biggest beauty vlogger to emerge from Australia. Delivering tutorials both for trendy looks and classic makeup for special occasions, Curtis appeals to beginners by keeping things simple, but never boring. After attending the New York Fashion Week this year, Lauren is also reviewing more American makeup products.
Patricia Bright
With a weekly video, the British beauty Patricia Bright has managed to become one of the most respected beauty vloggers on YouTube, because she can easily make even the most complicated look seem simple and fun. From spring holiday looks to exercise and maintaining hair extensions, her YouTube channel has it all.
Elle Fowler
Also known as “All That Glitters 21”, Elle Fowler is one of the best YouTube beauty gurus that continued to expand the scope of her tutorials. You’ll find plenty of excellent makeup ideas and tutorials, along with fresh ideas for fashion and interior design. Whether you’re into homemade beauty treatments or making DYI cat ears for Halloween, Fowler delivers.
Rachel Whitehurst
The self titled “cursing enthusiast” Rachel Whitehurst does a lot of swearing, but her tendency to keep it real at all times makes for very fun and watchable tutorials. With everything from beauty product reviews to cooking tutorials, Rachel is a true Internet personality with a lot to say. Whether you’re interested in perfumes or hair tips, Rachel is always up for the challenge.
Sona Gasparian
The Makeup by Sona channel is full of cool tutorials inspired by the latest runway trends. Even if she hasn’t gathered as big a following as some of the other best YouTube beauty gurus, Sona Gasparin is always entertaining and provides unique insights into makeup, hair, fashion, and even fitness and diet tips.
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