The old paradigm that stated that those interested in beauty are usually vain and shallow has been proven wrong for quite some time now. These days, making a statement on more than one level is a highly valued perspective. After President Obama’s endorsement on same-sex marriages, the echos and the reactions started to flow. The beauty industry, or, more precisely, Bond No.9 joined the support campaign and plans to enable supporters to celebrate with style with a new exciting project: a new unisex scent.
The new scent is the seventh collaboration between the brand and the I Love New York state agency and promises to be a delicate, sensual woody-spicy type of scent. The easily recognizable perfume bottle is beautifully customized in order to reflect the theme of the new scent.
A ‘bridal white’ tone is perfectly complemented by the rainbow colored heart which has been seen acknowledged as the defining symbol of the cause . Finally, the ‘7.24.11’ is the day that Marriage Equality Act took effect in New York.
The contemporary bouquet of scents starts off with tantalizing mandarin, nutmeg, plum, and cinnamon bark notes for a bit of spiciness which are perfectly emphasized by the amazing heart of rose, jasmine and ginger and lily while cashmere wood, sandalwood, amber base forest notes perfect the incredible gender free bouquet.
The newest scent is available starting with July and comes in two versions. The smaller one is a 50 ml version which retails for $105 while the other is the 100 ml which will sell for $175. They will become available starting with July at Bond No. 9 stores, Nordstrom, and Saks Fifth Avenue .
Photo courtesy of Bond No.9
