After she landed the role of Bella in the hit movie ‘Twilight’, actress Kristen Stewart sky-rocketed to fame and her interesting style and natural beauty seem to have captured Nicolas Ghesquière’s attention as the designer tapped the hottie to become the face of Balenciaga’s new fragrance ‘Florabotanica’.
The ‘Snow White and the Huntsman’ actress was never too keen on embarking on product endorsement deals, but it seems that something attracted her to the fragrance, as she agreed to be the new face of the upcoming perfume, which is due to hit the shelves this September. According to an interview Ms. Stewart gave WWD, she’s quite the fan of Balenciaga as she confessed:
“I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière]. And I’m a terrible liar.”
Her all relaxed, carefree style and her ability to morph into character easily, looking as comfortable in a pair of high top sneakers, a pair or shorts and a simple T-shirt as she does in an all glam evening gown, made her the perfect choice for the fragrance, despite the fact that ‘on a base level, the reason you want to wear a fragrance is because you want to smell attractive. That in itself is a pretty mature idea, especially considering the teenager I was. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that’, the actress says.
The fact that she wasn’t all that into expressing herself through fragrance, Kristen says that she was relieved by the fact that her olfactory senses were conquered from the first time she smelled the ‘Balenciaga juice’. What attracted her to it? Apparently, its naturalness, as Kristen said:
“There is something natural about it. It’s very alive. I think that as a young person wearing it — considering that I’ve never worn a scent — it kind of puts you on this level of, like, ‘Whoa, check me out.’?”
The scent aims to draw a more youthful public to the label, bringing a mix or floral scents that clash to deliver a unique scent. Florabotanica’s ad campaign which will feature Kristen, is probably going to take an artistic turn as the actress said:
“Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project.”
Florabotanica will hit the shelves this September, so keep an eye out for the fragrance and find out if this scent will be your new signature perfume!
Photos courtesy of WWD, Getty Images