Lady Gaga and Cyndi Lauper, two iconic pop divas are the newest face of the MAC AIDS fund and are posing for the MAC Viva Glam ad campaign called “From Our Lips” shot by fashion photographer Ellen Von Unwerth.
The eccentric duo were equally excited over creating their own lipstick shades for the cause. The divas both love MAC’s Russian Red lipstick – a cult favorite among makeup lovers everywhere.
Cyndi Lauper and Lady Gaga are both wearing their lipstick creations in the ad campaign: Lauper’s shade is a light reddish coral, while Lady Gaga’s a light bubble-gum pink. The lipsticks will be part of the MAC Viva Glam makeup collection, named for the women who created them – Viva Glam Cyndi and Viva Glam Gaga – with their signatures on the lipstick tubes.
The lipsticks will retail for $14 and are already available in MAC stores in North America.
Every cent of the earnings from the MAC Viva Glam lipsticks will be donated to the HIV/AIDS affected children, men and women. Since its founding, the MAC AIDS fund has raised over $160 million to combat HIV/AIDS. Previous spokespeople have included Mary J. Blige, Fergie, Elton John, Christina Aguilera, Pamela Anderson. Source: WWD, maccosmetics.com