It seems like Heidi Klum has really dedicated a lot of her energy in developing her first signature scent. The first pictures of the new scent, ‘Shine’, as well as its defining notes have already been revealed. The gorgeous supermodel has been working closely with her team of experts and the results are starting to show.
For the perfume, Heidi chose to combine femininity and luxury for an alluring and sophisticated scent: “There are different moods that as a fragrance creator you can travel to. But for my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling — because I think there are so many perfumes out there that smell cheap and too sweet.”
A floral oriental based perfume seems to have been the winning combination the diva along with Aurélien Guichard, Jean Guichard and Olivier Pescheux of Givaudan have ultimately decided on. As a result, ‘ Shine’ will mesmerize women with delicate mandarin, pear and pink peppercorn as top notes.
The core notes of the fragrance consisting of mimosa absolute, lily of the valley and sunflower will add complexity to the fragrance while the base notes that will include vanilla, Venezuelan tonka bean and musk will add the final defining touches to this wonderful bouquet of scents.
As far as the bottle is concerned, classicism and minimalism seem to be the core concepts embraced: an opulent golden shade that exudes opulence in a surprisingly minimalistic matter that is truly synonymic with high class. Available in three sizes, the eaux de toilette will have prices ranging from $17 to $35.
No detail is left to chance and as a result, the ad campaign due to be released in September has already been planned. It appears that Heidi is a big proponent of naturalness and trustfulness when it comes to advertising. As a result, she is opposed to too many photo retouches: “You can sell a dream, and you can sell a lifestyle that a woman aspires to have, but you can’t completely trick her. If people retouch me too much, I get upset — yes, you can help me out a little here and there, but don’t go overboard. I have one tooth that’s longer than another, and if you look at the [Shine] ad my snaggletooth is coming out a little bit — but I like that.”
With everything carefully planned out, it seems that the diva has already started planning ahead. Heidi seems quite confident that her first scent will meet the projected sales figures, so much so that she is already planning to release two additional fragrances: one for spring 2020, while another is due to be launched in the fall of 2020. That’s certainly wonderful news for the millions of fans who will come to adore her first fragrance.
Source: WWD.com
