The comprehensive list of celebrity promoted perfumes just got a little longer. After the massive success of her first fragrance ‘Wonderstruck’, Taylor Swift aims to cater to her fans’ needs with yet another similar project set to be launched this fall. Given the massive success of Taylor Swift‘s first fragrance, it makes a lot of sense to continue in the same direction and this is precisely the marketing strategy adopted by the star.
The star took a moment to describe her latest project and declared for WWD.com: “Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance. Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored—enchanted—when you know a little more about that someone and still feel that strong connection.”
So what exactly are the enchanted notes that aim to irremediably mesmerize consumers? Well, the fun bouquet opens up with passionfruit, pink poppy, and wild berries as top notes. Our senses are then pampered by a heart of peony swirls, blooming white freesia, and sugar-glazed champaca petals which are beautifully complemented with a base of drydown of vanilla, blond woods and white musk.
The new scent comes in an easily recognizable bottle, essentially the original one but in a passionate red tone instead of the fab, calming purple of the original perfume. The crystal charm, flower and leaf along with the antique bird enhance the elegant touch of the perfume. The pricing for the products will be as follows: $49.50 for a 1.7-oz. bottle and $59.50 for a 3.4-oz. bottle, with body lotion priced at $29 and a .33-oz. rollerball costing $18. Fans interested in the new fragrance will have to wait for the September debut and accompanying ads.
Photo courtesy of Getty Images, Thinkstock, WWD
