Jessica Simpson and her little sis Ashlee are expanding their talent by entering the tween category, as the two have signed on to develop a tween clothing line. The Camuto Group, the company which holds the Jessica Simpson license has agreed with The Jones Group Inc. to create and distribute the new Jessica Simpson tween apparel, meaning tweens will now be able to experiment with celebrity fashion style.
Jessica Simpson has created cosmetics, shoe designs, jeans as well as sportswear for adults and now she’s taking things to a whole new level. The new collection is already in process and will hit the shelves somewhere in fall to ensure girls look super-stylish from an early age. A true fashionista knows how to dress well from an early age, so pick-up some tips from Jessica Simpson’s style and look fabulous.
Photo By Thomas Iannaccone
Photo By Thomas Iannaccone
The line will feature tween sizes from 7 to 16, so you can find the perfect fit for you. With her sister Ashlee on her side the collection will probably be amazing and diverse as Jessica and Ashley have two completely different styles, both unique and gorgeous. Jessica is quiet excited about the collection and says:
“Creating a tween apparel collection was a natural extension for the brand. I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens,”
The collection will feature sportswear, denim jeans, leggings, shorts, hoodies, vests, graphic T-shirts, shrunken knits as well as drawstring-pants. Jessica and Ashley will be co-creative directors of the line which focuses on bringing a fresh and playful look into tween fashion. Ashlee has always showed support for her big sister, so no wonder she didn’t skip the chance to help her sister design fun clothes, the two being quite passionate about fashion. What do you think about the sister’s new line? Would you consider purchasing anything from Jessica Simpson’s tween line?
Photos courtesy of WWD, PR Photos