Considering the fact that the Kardashian sisters are some of the hottest celebrities of the moment, the partnership with some famous retailers was only a matter of time. The new partnership between Kim Kardashian and her mother Kris Jenner and Skechers for the Shape Up line combines the sense of fashion the celebrities are well known for and a preoccupation for health and wellness in an effort to inspire thousand of women who need some extra motivation to work out and get in shape faster.
Taking into account the fact that Kim’s curvacious figure is undoubtedly worth envying, the new project is definitely one that will have a powerful impact, translating into impressive profits for the Kardashians even though the value of the newest contract was not revealed to this date. 
At the press conference that was held at the Regent Beverly Wilshire Hotel in Beverly, Kris Jenner and her daughter Kim was accompanied by her sisters.
Kim managed to express her appreciation for the brand that is now representing by declaring: My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness, Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step.†Her mom, who is also the manager of the famous sisters wanted to highlight the practical advantages of the toning sport shoes as well by targeting to busy women who have trouble finding time to exercise by declaring:
“The SKECHERS Shape-ups styles are perfect for the woman-on-the-go. As a working mother of six, I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I’m working.â€
Leonard Amato, SKECHERS Fitness Group President also made a brief statement in regard to the reasons behind the partnership: “With more than 20 million Shape-ups sold worldwide since its launch in 2020, Shape-ups are making fitness accessible to more people every day. Our goal at SKECHERS is to shape up America and shape up the world. Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level.â€
The marketing campaign is due to be launched in 2020 but a holiday giveaway have already started and will continue until January 10. To find out additional details about the holiday giveaway, check out the Skechers Facebook page as you will find all you need to know to qualify for it. To inspire women even more, the marketing campaign will also feature a “Shaping Up with the Kardashians†mother-daughTer challenge so the response from the customers is expected to be impressive.
Photos courtesy of Getty Images
