Roksanda Ilincic has been chosen to stylishly redesign Barbie’s Dreamhouse. The Serbian-born and London-based designer, who is famous for her romantic and modern approach to fashion, seems to have the necessary background for this task as she is a former architecture student.
Besides, this is not the first time Ilincic and Barbie join forces. Back in 2020, Roksanda styled the legendary doll in order to celebrate her 50th anniversary. The designer’s version of the famous Dreamhouse will be revealed on SHOWstudio.com.
“Having previously dressed Barbie to commemorate her 50th anniversary, I think I have a good idea how her 21st Century pad should look,” Ilincic explained. “SHOWstudio is the perfect partner to enable me to do this, while Barbie is the perfect front row guest!”
In 2020, Barbie interned at SHOWstudio.com and collaborated with the team for twenty days for London Fashion Week.“We absolutely loved having Barbie join us as an intern back in 2020, so it’s great to be working with her again,” said SHOWstudio director Carrie Scott. “Moving house can be so stressful, so we’re thrilled to be giving something back to Barbie by assisting the amazing Roksanda Illincic in crafting Barbie’s new dream home. Who says the fashion industry doesn’t reward its interns?”
Roksanda Ilincic, who’s clientele list includes renowned names like Michelle Obama, the Duchess of Cambridge, Claudia Schiffer, Cate Blanchett, and Gwyneth Paltrow, began studying architecture and then she switched to fashion.
“I started to study architecture, but instead of buying architectural books or magazines, I would end up spending all my money on fashion things. So I just thought, ‘Well, you can’t fight against something that you love so much!’ I decided to enroll in the Faculty of Applied Arts, which is the closest thing that comes to fashion back home,” the designer told The Star. “I’m very glad I made that decision because I think sometimes you love certain things, and you’re passionate about them, but maybe you’re not brave enough to pursue them. Back home, being a fashion designer wasn’t a profession that you could pursue or make a living from at that time.”
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Photos: Roksanda Ilincic, Vogue