Candice Swanepoel fronts Blumarine’s fall 2020 campaign with a surprising new look. She temporarily dyed her hair black and rocks a shorter ‘do as she shows off the label’s most interesting ensembles for the upcoming months. The fierce allure she exudes is a beautiful contrast to the label’s unapologetically romantic fall 2020 line. Blumarine designer, Anna Molinari motivated the choice by saying: “Candice perfectly embodies my idea of the Blumarine woman”. A single glimpse at the newest Blumarine fall/winter 2020 campaign is enough to make us realize how much truth was behind that statement.
The Italian brand never ceases to amaze fans with ultra feminine pieces which ooze sophistication. A prime example is the amazing body skimming lace scarlet dress that shows off the VS Angel’s incredible figure. Though the runways were filled with masculine inspired looks, the new Blumarine fall 2020 campaign, shot by Camilla Akrans brings a tempting counter proposition: indulging in ultra refined floral printed pieces and letting our feminine side shine freely. Modern seductive ensembles bring a whole new spin on the concept of dramatic feminine looks.
Though the label didn’t prepare a couture show for the new season, the ideology definitely had roots in that concept, more specifically “comfort couture: sartorial constructions which at the same time are cosy, soft and reassuring. The way is the knitwear, whose intrinsic malleability allows new experiments in the characteristic references to the label’s heritage.” That is definitely one of the best explanation for the seemingly effortless yet polished options that define the new season alternatives from Blumarine.
The Blumarine fall 2020 ads bring more than inspirational pieces with an easily distinguishable luxurious allure. Aside from the obvious realization that Candice Swanepoel looks absolutely amazing no matter what allure she’s tackling, the new Blumarine campaign for fall 2020 shows how classic seductive beauty choices, like the amazing red lipstick worn by the supermodel can become one’s most glamorous accessory in a matter of seconds.
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Photos: Blumarine
