The traditional Christmas sweater gets a glam makeover with the help of 14 of some of the most resounding names in the fashion industry. The British Fashion Council and Westfield have teamed up with the Save the Children charitable organization for a Christmas jumper line that keeps on giving. Labels Alexander McQueen, Anya Hindmarch, Burberry, David Koma, Giles, Henry Holland, Jonathan Saunders, Mary Katrantzou, Matthew Williamson, Paul Smith, Peter Pilotto, Sibling, Vivienne Westwood and Wool and the Gang all brought their own version of the Christmas sweater for the annual Christmas Jumper Day held by the leading charitable organization on December 13.
This means that fashionistas will get the chance of owning a hand-knit designer sweater by participating in a month-long auction. The sweaters are knitted in UK by fashion label Wool and the Gang. However, there’s a unique twist to the Wooly Text Auction. Not the highest bid will win. Instead, the lowest unique bid will win each of the pieces in question. This essentially means that deep pockets are not required to win a unique designer piece! We can’t think of a better way to indulge in a little retail therapy and make a difference in the process.
Participating in the Christmas Sweaters for Save the Children Organization auction is easy. Participants have to text the name of the designer whose sweater they want and the minimum bid to 78484. Each entry costs £1.50 plus your standard network rate. 84p from every entry go to Save the Children. It’s important to remember that the bid has to be made in pence and that you have to be at least 16 to participate. For more information regarding the terms and conditions of the auction, be sure to check out savethechildren.org.uk/woolly-text-auction-terms-conditions.
The Wooly Text Auction is already open and will end on December 30. The collection of designer sweaters will be on display at the Village at Westfield London in a stunning installation designed by artist Stuart Semple from November 28 until December 30.
Which of these adorable sweaters is your favorite?
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Photos: savethechildren.org.uk
