Kate Hudson is the new face of Lindex. Not only has the actress modeled the Lindex spring/summer 2020 campaign lensed by Giampaolo Sgura, she also served as a muse for the new creations. It turns out that the lovely star has made quite an impact on the label from the very beginning, as the company announced that she will model three of the brand’s collections.
Speaking about what makes the Golden Globes winning actress a great pick for the brand, Johan Hallin, Concept & Marketing Director at Lindex, stated that: “We are thrilled to be collaborating with Kate Hudson for this spring. I think that Kate expresses our fashion in a perfect way, both with her warm and sparkling personality and her obvious sense of style”.
Kate Hudson’s favorite thing about the new line, which will be released in stores worldwide starting with March 19, is its versatility and affordable price range. “This collection is so fresh and unique. It speaks to so many types of women from all walks of life in such a fashionable, yet accessible way”, said Kate.
Among the most interesting aspects about the new Kate Hudson for Lindex spring 2020 campaign is how well the label combines a variety of trendy accents without sacrificing versatility. Strong Japanese influences, subtle sporty accents and a variety of cool bohemian style accents are among the key elements that define the new Lindex spring/summer 2020 collection.
It seems like the focus of pieces with a relaxed fit that still have some structure are quite a good match for the star, as she definitely looks completely in her element in the new ads. Key pieces from the new Lindex collection include distressed jeans and cropped pants, kimono-inspired jackets and cardigans and asymmetric skirts. Styling-wise, the approach is quite a balanced one, bringing both cool options that impress through color and proportions alone and outfits which are complemented by boho chic accessories for a more interesting flair.
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Photos: Lindex
