When we first learned that Kristen Stewart is the new face of Chanel, we weren’t quite sure what to think as it seemed like an unlikely pairing. However, now that we had the chance to see the first snippets of the Kristen Stewart for Chanel pre-fall 2020 campaign, the luxury fashion house’s vision becomes a lot clearer.
The actress receives an interesting makeover, pulling a few seriously fierce poses. The new Chanel pre-fall 2020 ad campaign will only make its official debut this May, however, if these ads are any indication, we’ll have plenty of things to look forward to.
From cool cornrows and bold brows to cowboy boots and fringed leather jackets, the new ads feature many interesting highlights which give an interesting glimpse into the famous designer’s vision for the new line.
Though the Chanel pre-fall 2020 line brought both statement making ensembles and more versatile options into the spotlight, it appears only the former options are included in the new lineup since the looks are specifically styled to become instantly memorable. With Karl Lagerfeld himself behind the lenses, it’s hard to expect anything else from these Dallas-inspired shots.
Given her preference for boyish casual comfy options, the new campaign’s laid back allure really seems to suit her well, which is why in many ways the new Chanel 2020 ad campaign seem an improvement from her Balenciaga fragrance ads, at least as far as adopting the character goes. Though we’ll have to wait until May to see the full campaign roll out to be able to pick the most daring ensembles the actress rocks in the new campaign, it’s quite obvious already that it will be a tough call.
Love them or hate them, the latest Chanel collections for pre-fall and fall 2020 have really managed to bring a new light on high fashion and the possible ways of merging sportiness, edginess and luxury with a contemporary twist. What do you think? Is the label hitting the mark with the new options? Is Kristen Stewart a good pick for the luxury label?
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