MTV starlets really know how to take advantage of the popularity that the Jersey Shore series has gained lately. Sammi “Sweetheart” Giancola is the latest star who has launched her very own jewelry line. This, however, is not the diva’s first attempt to enter the retail industry, as she has also launched her own fragrance called “Dangerous”. For her latest project, the guidette has partnered with the RichRocks brand for a “sweetheart-themed” jewelry collection.
The collection consists of large hoop earrings, heart shaped pendants and earrings and bracelets. The collection was designed to be fairly affordable. The controversial diva herself expressed her excitement concerning the price range and declared: “I love that the RichRocks brand and my collection retails for just under $100. It was very important for me to keep all of the pieces affordable for my fans so they can purchase more than one piece and add to the collection. I have created some great fun and flirty pieces to wear day into night.”
Even though Sammi is certainly doing her part in promoting her products, only time will tell whether the diva’s first attempt to enter the fashion industry will be a success or not. The sales for the collection are without a doubt the most accurate measurement when it comes to consumer response.
Although some of the pieces in the collection are undoubtedly cute, the perception that the Jersey Shore starlet has might be a decisive factor when it comes to the overall success of the line. The negative perception that many people have about the show might be a factor that might influence the sales in a negative way.
Does the reputation of a celebrity play an important role when it comes to deciding whether you buy the products launched by them? Are you more interested in the products themselves than the person who advertises them?
Photos courtesy of Getty Images, rickrocksnyc.com
