Everything Selena Gomez touches turns to gold. Ok, that’s a bit of exaggeration, but how else can you explain the fact that her every move gets press coverage and a multitude of fun deals and endorsements? She’s already got her first fragrance, has teamed up with OPI for a nail polish line and now she’s signed a fabulous and fairly extensive endorsement deal for the Adidas NEO line. 
She might have alegedly ended a romantic relationship recently yet the star is by no means afraid of commitment. In fact, we won’t get to see her in a one time campaign as according to the label, ” As Adidas NEO Label’s new style ambassador, Selena will inspire teens with the label’s fresh looks through a three-year partnership until the end-2020.”
The star is obviously excited by the challenge of representing the label and is extremely easy to learn more about the design processes: “They know what’s going to happen in 2020!” she explains. “They know all the hip stuff, so I almost feel like the underdog coming in and learning about the whole design process,” Selena told Teen Vogue.
Sure, it might not be intuitive to learn about the thought processes involved in creating hip new alternatives that will leave everyone in awe, but if past endorsements are any indication, she will do a stellar job with each new campaign.
Fans can expect to see the talented star in seasonal campaigns starting with February 2020 when the spring/summer 2020 collection will be presented under the “Live Your Style” motto. Curiously enough, Justin Bieber is also a spokesman for the label and will be part of the same ad concept.
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