The H&M holiday 2020 campaign is already out! The Swedish high street retailer has already compiled a list of cool outfits worth taking inspiration for the festive days and enlisted models Christy Turlington, Liu Wen, Cora Emmanuel and Doutzen Kroes to unveil all the exciting possibilities the new choices offer. With a mix of effortlessly cool options and chic glamorous alternatives, the new campaign has something for every girl this season.
The H&M holiday campaign shot by photographer Alexi Lubomirski is meant to represent a fun Christmas party with a myriad of youthful, affordable options. It seems like comfort is one of the main concerns of the new campaign. There are a multitude of chic, cozy sweaters, sporty accessories and graphic printed pants for those who don’t equate holiday parties with cool yet uncomfortable alternatives.
This is not to say, however, that the girls looking for a chic party dress will be disappointed. There’s no shortage of cool alternatives for these who are looking for cool options to help them steal the spotlight, as the new collection features everything from sequined blazers and shorts to chic lace dresses. Another important aspect of the new H&M campaign for holiday 2020 is sexiness and boldness. It’s no secret that edginess has been a big component of the new season’s trends, so it definitely makes sense that the new choices have a glamorous yet edgy allure. Cutout-dresses, chic jackets and blazers or faux leather pants are just some of the options those who love to put a glam spin on the whole biker look can choose from.
There are also plenty of fun accessory choices which might help you stand out, from chic high heel ankle boots or comfy flats to glam long necklaces and metallic bracelets. The new H&M campaign also highlights some of its new headwear options for the festive season, a category of items that is usually neglected by most brands. Furthermore, it features both practical-oriented options and simple festive choices.
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Photos: H&M
