Britney Spears’ The Intimate Collection will hit stores soon, but the singer’s underwear line will have major competition from already established brands of celebrity endorsed underwear.
Discover a few of the best celebrity underwear lines, mostly targeted a women and designed by everyone from Gwen Stefani to Kylie Minogue, and a couple of male oriented lines, from the likes of David Beckham and Mario Lopez.
Gwen Stefani’s L.A.M.B. x HANKY PANKY
After turning her brand L.A.M.B. into a success on her own, Gwen Stefani partnered with Hanky Panky and the result is a capsule collection that perfectly captures the singer’s sensibilities.
Using classic L.A.M.B. prints, the underwear line includes everything from G-strings to chemises.
Gisele Bündchen’s Brazilian Intimates
Created in collaboration with Hope Lingerie, Gisele Bündchen’s Brazilian Intimates line features everything from corsets to camisoles and garters. While the brand has only been available in Brazil since it launched in 2020, it’s already considered one of the best celebrity underwear lines, and Gisele has store launches in New York, Los Angeles and London planned for 2020.
Elle Macpherson’s Intimates
Another supermodel with her own lingerie line, Elle Macpherson also started out in her native Australia, turning her idea into one of the best celebrity underwear lines with huge sales. Ten years later, she expanded into the US market, and Elle Macpherson’s Intimates offers every type of lingerie, including sleepwear and maternity bras.
More: Most Successful Celebrity Fashion Lines
Janet Jackson’s Pleasure Principle
Created in collaboration with Australian lingerie designer Bruno Schiavi, Janet Jackson’s Pleasure Principle collection was launched in 2020. With rich color combinations and sizes ranging from 32A to 44G, Jackson also focused on making her collection affordable, with everything under $40.
Dita Von Teese’s Von Follies
After being the spokesperson for Wonderbra, Dita Von Teese expanded her brand with her own lingerie line, through a partnership with Lime Door Brands. Considering her flair for burlesque, it’s no wonder she came up with one of the best celebrity underwear lines, that includes corsets, and suspender belts, with a wide sizing range.
Kylie Minogue’s Love Kylie
After advertising for Agent Provocateur, Kylie Minogue followed the trend and came out with her own line of underwear, in collaboration with Holeproof. Offering everything from padded bras to t-strings with suspender belts, the collection first hit Australian stores, but quickly expanded internationally.
See also: Almost Naked! Outrageous Celebrity Dresses
Jessica Simpson’s Intimates
Definitely one of the best celebrity underwear lines, at least from a sales perspective, Jessica Simpson built her fashion empire one launch at a time. Her collections was designed to offer a wide variety of styles, from full-figured bras to control body shapers.
Mario Lopez’s Rated M
Launched in 2020, Mario Lopez’s underwear line includes everything from briefs to cycle shorts. The actor also modeled for the ad campaign, and when asked about the meaning behind the “M”, he explained that it “stands for masculine, modern, Mario… make it whatever you want it to be.”
Queen Latifah’s Curvation
One of the best best celebrity underwear lines, and one of the few dedicated exclusively to plus-sized women, Queen Latifah’s Curvation collection includes sizes up to 44DDD for bras and 2x for bottoms and shapewear. The actress aimed to offer affordable and sexy lingerie for plus-sized women and she definitely delivered.
Beyoncé’ Yours and Mine
Less of a lingerie line and more of an album promotion tool, Beyoncé’s Yours and Mine underwear was available for a limited time, just in time for Valentine’s Day 2020, and it features boxers and boyshorts with the words printed in pink on the black underwear.
David Beckham’s Bodywear for H&M
Beckham has been selling Armani underwear for a long time, but he also teamed up with H&M for his own collection. It quickly became one of the best celebrity underwear lines, thanks in part to the affordable price, and the collaboration continues with a new line of shorts, boxers, and sleepwear in 2020.
