Spring 2020 will bring a new Estee Lauder the Pure Color Envy Sculpting Lipstick line featuring no less than twenty stunning shades, each of which will retail for $30. The new Estee Lauder lipsticks for 2020 come with a new and improved formula which promises to address women’s most important desires when it comes to seductive lips.
Anne Carullo, senior vice president of global product development for Estée Lauder, explained some of the most important aspects that define the new lipsticks stating that: “From a formula standpoint, we wanted something totally modern and unique and different from anything we’ve ever offered before. In all cases, women tell us they want sculpted, curvaceous lips. We’ve developed a formula from the ground up to address that. The structure of the formula is almost like a lip crayon, with our proprietary Multi-Faceted Color Pigments creating both volume and intense color. As well, another proprietary ingredient, Time Release Encapsulated Moisture Complex with hyaluronic acid helps boost lips’ ability to attract, capture and seal in immediate and continuous hydration that lasts throughout the day. Not only does it last, it’s comfortable for all-day wear and lasts up to six hours. And it feels good on the lips.”
The luxurious Estee Lauder Pure Color Envy Sculpting Lipstick collection will feature various shades of red, pink, mahogany, coral along with versatile nude tones. Each of the shades is meant to reflect a certain attitude and mood, which is why the tones have names like Rebellious Rose or Defiant Coral. In addition to an improved new formula, the label also went for a modern and classy navy and gold packaging which has a modern allure.
The label has picked Carolyn Murphy as the face of the new Estee Lauder lipstick line which will hit the counters in March. In the first ad of the upcoming campaign, the model dons a fiercely sexy look, which beautifully illustrates the statement-making potential of the new lipsticks.
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