Madonna’s teen brand is preparing to expand this fall, adding a significant amount of new products that range from party dressers, intimates, an expanded denim line and beauty products. And, while clothing items are not so much of a stretch compared to the company’s previous products, a new beauty line certainly is, so it will be really interesting to see what the famous mother-daughter duo will have in store for us.
Apparently, the beauty line will consist of nail polishes, lip glosses and glosses, body sprays and lotions, which will debut on August 15. “It was so much fun getting to pick all of my favorite scents for the Material Girl body products and lip glosses.” Lourdes, Madonna’s 14-year-old daughter, who is also public face of the brand and helps oversee creative direction and design, told WWD: “The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved.”
Lanie List, chief merchandising officer at Iconix Brand Group highlighted the important role Lola has had in the development of the new products: “Lola is 14, but she lives in New York City and has a very famous mom, so she has a very sophisticated eye,” explained List. “Lola is here once a month and sometimes more. She brings stuff from her own closet for inspiration. For the bath and body products she probably had 100 scents in front of her. She has a very mature approach to product development.”
However, she also stated that everything is supervised by Madonna herself: “Madonna definitely has creative input also. It’s a collaboration between the two. If Lola goes to a place with an idea that Madonna doesn’t think is appropriate for the brand, she’ll veto it. She’s a branding expert”.
The beauty line will also include eye palettes, however, these will only be launched a month later, on September 15, along with dresses. Madonna, Iconix Brand Group Inc. and Macy’s, also decided that the new outwear will be available only on October 15.
